Marketing Consultation and Brand Coaching
19 Aug
2012

"Teach your children well, Their father's hell did slowly go by, And feed them on your dreams The one they picked, the one you'll know by." Lyrics by Crosby, Stills, Nash & Young, 1970

In last week's Shanghai Daily.com, writers delved into the topic of China's pampered children; the little emperors and empresses, and the current trends in nurturing methods used by parents.

"Raise a daughter in an easy, comfortable environment, but raise a boy in a rigorous way" (fu yang nu, qiong yang nan), the saying goes, passed down over thousands of years.

But with China's quantum leap into modernization and urban prosperity for many, the old wisdom has been drowned out by the sound of a middle class getting rich and wanting to pass on to the children the ease and advantages they never had.

Both urban boys and girls have been pampered, many to excess, and as a result, there's much hand-wringing about 'materialistic girls' and especially boys who are weak and unmanly ��" parents have gone too far, some say, in giving them everything they want."

A whole 'boys' movement' has arisen to help boys get back in touch with their tougher, masculine side. As for girls, the old adage about a protected and comfortable environment appears to hold true and some parents even go overboard, introducing their girls to the better things in life in hopes that they won't settle for less when they marry."

What do you think about how parents guide and prepare their children for their future status in society? How were you driven by your family and what qualities were you encouraged to develop for success in life?

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