Articles
The Future of Retail in China
I've made it my business to
observe the retail environment and comment where I see opportunities for improvement or new business. With the
current economic climate in China, the country is bursting with potential. In this first report of my study, the most visible
attributes and behavior of China is revealed.
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The Myth of Improving the Shopping Experience
Are current
techniques to improve the shopping experience really working, or is it all marketing hype? The accomplishments touted
by authors and industry experts are challenged in this extensive study and result is a call-to-action to really make shopping
easier for the customer.
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Regreening of Retail
We've been here before; everyone is
getting on the green bandwagon. Corporations and particularly retailers realize "green" is in a popular with
consumers. Are you ready to do your part to save the environment . . . and your business?
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Winning Strategies from Other Industries
Sometimes the
best ideas are those observed from completely different industries and reinterpreted in viable actions and merchandising
techniques applied to retail stores. Here a new book by one of America's leading restaurateurs is reviewed for insight
on how to better serve the retail customer.
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New Generation of Graphics
We are seeing graphics play an
increasingly important role in the interior design of stores. More than just communicating features, benefits or
prices, today's signs and graphic imagery communicate fashion, promotion and corporate messages, all with a cost-effectively
changeable format.
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article
Merchandising the Museum Color
While many merchandising
experts say that 60 percent of a consumer's purchase decision is based on color - and while knowing which fashion colors are
"in" can help capture the customers' interest - a direct connect between specific colors and the impulse to buy are a
dotted-line relationship. Here we review the most common reaction to popular color choices.
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Arriba
Census Data quantifies that the ethnic mix of
America is changing. Is your business ready to service the changing demographic?
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Integrating Mission into Design
The success of the Museum Store is often a contributing factor to the ongoing health and growth of any museum'ss attraction and standing in the
community. To be successful, these retailers are advised to incorporate the museum's mission and theme into the store design. Here is a review of three successful museum stores that do just that.
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Perfect Retail Attraction
Within most entertainment
facilities, the retail is as much of an attraction as are the rides and shows. Here are key factors, learned from
traditional stores, which theme park retailers can use to improve their merchandising and in-store marketing.
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Choices
Do shoppers have too many choices today? To
the multiplicity of options make it harder to make a decision on what product or service to buy that is right for your
needs?
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Jerry Gelsomino has written over 75 articles for industry periodicals, focusing on the topics of store environmental branding and how to improve the customer experience. Often these topics have been further developed into speeches or panel discussion at retail events.
Following we have assembled a sampling of those papers which, while they may be supported by different firms or organizations, Jerry's commitment to creating the best shopping environment always comes through. These are offered for your reading pleasure and thoughtful consideration.
